One of my favorite projects was working with a small space furniture and décor brand created by startup guru, Robyn Mcgirl. Together, we focused on positioning Tiny's first and foremost as a go-to resource for design inspiration and tips as a lead-up to eventually launch their own products. We began sharing beautiful homes from influencers and inviting them to be featured on the website's blog, and started a hashtag #tinyshome to curate content and establish a community.
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